Lawline provides online CLE (Continuing Legal Education) to more than 120,000 attorneys, offering 1,400+ courses accessible via individual course purchase, bundled packages or annual subscription access. Their mission is to provide a seamless way for attorneys to stay compliant so they have more time to focus on what matters to them. Lawline is also hyper-focused on developing the highest quality education, with the faculty representing many of the AmLaw 100.
VP of Product & Marketing, Richard Hernandez, wanted to explore the data to understand the factors driving churn in their annual unlimited subscription. While he is a data expert himself, he needed someone with specialized data expertise to dive in and uncover actionable insights that Lawline could use to increase renewal rates.
VP of Product & Marketing, Richard Hernandez, wanted to explore the data to understand the factors driving churn in their annual unlimited subscription. While he is a data expert himself, he needed someone with specialized data expertise to dive in and uncover actionable insights that Lawline could use to increase renewal rates.
Powered with insights about when and how many courses our most successful customers take, we can now plan strategically around influencing our customer journeys so that they are on the optimal path to renewal
Hidden insights with the help of Nupanch
With Akash’s help, Lawline has been able to get a good understanding of how the different parts of their business – customer support, feature usage, product feedback (NPS) and course activity - affect customer renewal. “Powered with insights about when and how many courses our most successful customers take, we can now plan strategically around influencing our customer journeys so that they are on the optimal path to renewal”, says Rich.
At Lawline, the team uses a rapid iterative approach, especially when analyzing data. As Rich puts it, “Akash adapted to this approach perfectly – we had new insights and questions every week, and we were able to receive answers and analysis quickly, allowing us to plan and improve our customer initiatives.”
“We certainly plan to continue collaborating with Akash in the future. I strongly recommend Akash and Nupanch to anyone looking to uncover insights from their data."
With Akash’s help, Lawline has been able to get a good understanding of how the different parts of their business – customer support, feature usage, product feedback (NPS) and course activity - affect customer renewal. “Powered with insights about when and how many courses our most successful customers take, we can now plan strategically around influencing our customer journeys so that they are on the optimal path to renewal”, says Rich.
At Lawline, the team uses a rapid iterative approach, especially when analyzing data. As Rich puts it, “Akash adapted to this approach perfectly – we had new insights and questions every week, and we were able to receive answers and analysis quickly, allowing us to plan and improve our customer initiatives.”
“We certainly plan to continue collaborating with Akash in the future. I strongly recommend Akash and Nupanch to anyone looking to uncover insights from their data."